Brand new collection of 42 studio, one, two and three bedroom apartments and penthouses finished to a high specification and all benefitting from private terraces and communal roof terraces. Brilliantly connected to The City, Stratford and the West End with fantastic tube and bus links as well as the upcoming Crossrail at both Stratford and Liverpool Street further improving connections.
We worked alongside the developer prior to build to advise on individual apartment layouts and specification choices. In conjunction with an external marketing company as well as our in house marketing team we were able to create all elements of marketing required to secure sales at the development. Off plan sales were driven on the first phase launch with a combination of online marketing on portals, HTML mailers and a social media campaign managed by our in house marketing team that was deemed to have produced some of the best results Rightmove had seen in East London that year. On completion of a show flat we were then able to undertake viewings at the development to secure further sales with the continuation of the previously mentioned marketing strategy to promote awareness and sustain enquiry levels, viewings and subsequent offers. This was the most successful marketing campaign of 2021 for the new homes team.
QUOTE FROM IPE:
“Having worked with Stirling Ackroyd for a number of years we have always been impressed with their forward thinking and proactive approach to marketing and generating results. Having worked on Kettle Yard since conception they assisted us with achieving the best possible layouts of the units and advised on a spec to suit the local market and managed the full process through to handover stage.
Despite having to launch the site during the covid-19 pandemic the team had a well prepared marketing plan that they did not deviate from and their off plan sales approach was perfectly executed. The approach generated excellent traction and ran alongside a thorough marketing campaign that used several social media channels and targeted adverts which generated some excellent results. Kettle Yard is just one of many examples of a well-managed and successful project with the new homes team.”