Developer Services - More Information

Why choose Stirling Ackroyd Land and New Homes?

Throughout the constant fluctuations in the property market, our agency has withstood the test of time. Having served our communities for over three decades, we’ve been an integral part of London’s property evolution. Over the years, we’ve adapted our service to always stay one step ahead.

Put simply, the property market is in our DNA. Having set up shop on Rivington Street in 1986, we’ve assisted our local areas grow into the thriving and fashionable hubs you see today.

An Established Brand

Over the last 30 years we have built up enviable reputations as Land and New Homes experts in London and the surrounding areas.

Stirling Ackroyd lives and breathes the City. We understand the way London operates and how people buy, sell, rent or let property. As one of the first estate agents in the City, we have played a vital role in the development of South East, Central and East London. Through this experience, we’ve gained an intrinsic understanding of the local values that define our areas and an unparalleled knowledge of our specialist markets.

Made for Housebuilders and Developers

Whilst other estate agents have developed their offerings to include Land and New Homes, development has always been at the heart of Stirling Ackroyd. We’ve established a reputation as a specialist Land and New Homes agency and are trusted by some of the best small and medium housebuilders in London and the South East, as well as major national developers.

Our dedicated team works hand-in-hand with clients right from the start. Before a spade even hits the ground, we’re on-hand to assist you at every stage, from project and planning advice, layout optimisation and target specification choice, to market intelligence and new homes sales.

Our experts are laser focused on shortening development timeframes and maximising your investment. Look no further for a complete Land and New Homes service tailored to the needs of developers and housebuilders.

Part of Something Bigger

Stirling Ackroyd is part of Nick Dunning Associates, a rapidly growing property group backed by venture capitalists. The group plans to expand an estate agency network across London and the South East over the next five years.

Although we are situated at the heart of Central and East London, our footprint extends right through the capital and deep into the home counties via our sister brand Townends Estate Agents. With 25 years’ experience serving vibrant communities across Surrey and the South West, with over 20 offices Townends upholds the same local values as Stirling Ackroyd.

Our new homes sales team works across both brands and offers unrivalled exposure to active home buyers across the region. Through the strength of our combined experience, clients have access to property specialists who truly understand the development opportunities London and its surrounding areas can deliver.

Specialising in Land and New Homes

The benefits of our Land and New Homes service include:

  • A team of dedicated Land and New Homes experts assisting you at every stage
  • An expert new homes sales service with over £270,000,000 of new homes sold in the last 5 years
  • A database of over 300,000 registered contacts searching to buy a property
  • An established network of estate agency brands with nine branches across Central and East London and a further twenty across Greater London and Surrey through the Townends Estate Agents network

We’re here to support you at every stage of the development process, including: Project Support, Valuation and Site Acquisition, Planning Advice and Market Intelligence, Specification and Layout, Marketing and our New Homes Sales Process.

Project Support

Being a part of London’s development market for over 30 years, we understand what it takes to get a new site off the ground.

Using our local knowledge of the new homes market, we can create a marketing proposal to help secure funding or to support a planning application. Typically, this outlines key factors such as local demand, the benefits of the area, projected sales rates and comparable sales information.

Using our local knowledge of the new homes market, we can create a marketing proposal to help secure funding or to support a planning application. Typically, this outlines key factors such as local demand, the benefits of the area, projected sales rates and comparable sales information.

Valuation and Site Acquisition

We understand how to acquire, build and dispose of new homes sites. Our expertise allows us to source on and off the market sites for a wide range of developers and housebuilders. We assess the viability of the land before even approaching clients – streamlining the land acquisition process.

Crucially, our valuations are based on facts, not opinions, and are based on real time sales values from our network of offices and staff on the ground, allowing you to make an informed decision about purchasing the right piece of land.

Our office network is full of local experts who can help you understand the local market values and we can also provide you access to a panel of RICS Regulated Chartered Surveyors.

Market Intelligence and Planning Advice

Assessing the value of a site and obtaining the right planning permission is a crucial and often complex stage of the development process. It’s important that your estimations are as accurate as possible and include the latest local property data. We can advise on both on and off-plan sites, which are either partially or completely built.

Whether you’re considering or actively bidding for a site, our market intelligence service includes a detailed pricing report and recent sales figures to help optimise your site valuation. We’ll also provide the essential local knowledge and advice needed to secure speedy planning application decisions.

Specification and Layout

Once your development site is underway, it needs to paint a picture of a lifestyle from the outset. The perfect CGIs or show home, depicting the kind of home that perfectly fits with your target market, can drive off-plan sales and increase the value of your development’s units. First impressions are everything and we can help design and create a beautiful show home that will capture people’s imaginations for the site launch.

From advice on layout and specification choice during the build phase to dressing a show home for a certain demographic, we can help make sure your developments are perfectly presented. Our design team and marketing department can assist at any stage of creation.


It’s through the branding and marketing of your development that we prove ourselves to be a cut above the rest. We understand that a new home is selling a lifestyle, so it’s important to inject a development with character by designing a unique brand. We get to know the requirements of our applicants personally, so we can match them with the perfect new home.

Our in-house marketing department will work closely with you to create branded designs and concepts that bring your development to life. We’ll access the widest pool of buyers and utilise the latest marketing methods, such as:

  • Eye-catching development branding, including banners, flags and boards
  • Advertising on the most popular property portals such as Rightmove, Zoopla and OnTheMarket
  • Presenting your property to the highest possible standards through professional/ CGI photography, floorplans, site plans and 3D virtual tours
  • Creating open house events and block viewings to bring your show home to life
  • Bespoke property details and brochures showcasing your properties
  • Pay Per Click (PPC) digital marketing campaigns driving interest in your development
  • Creating, a bespoke microsite for your property which drives applicant interest
  • Designing a development microsite to drive interest
  • Targeting a large database of buyers through email campaigns
  • Bespoke Pay Per Click (PPC) digital marketing campaigns
  • Leveraging social media to further increase interest
  • Utilising display and retargeting campaigns to further engage buyers via social media/li>
  • Listing your property on our own websites
  • Utilising our wider branch network across London and the South East

To market your property to the maximum amount of people in a time-effective manner, we also arrange special open house and launch events to generate further excitement around your show home and development site.

New Homes Sales Process

At Stirling Ackroyd we’ve spent decades designing a comprehensive residential sales process which lives up to the high expectations of developers and buyers.

Housebuilders and developers will benefit from our extensive branch network and the local knowledge this provides. Our specialist new homes team works closely with all of our branch staff briefing them on each development and instilling genuine passion in each sale.

Our sales service also helps applicants with every stage of buying a new home. From providing mortgages and surveying services, to a Sales Progression Team who keep everything on track, we make sure that the buying process runs smoothly so your cash flow remains steady and development timescales are shortened. We also personally meet buyers on completion and can assist with handovers ensuring move-ins run smoothly.

Additional Services

Alongside our developer services our services extends to include tailored Land and New Homes Sales Services. Find out more about these services today: