Property Selling Guide

How we help you sell property, quickly and easily

Property Selling Guide

1. Book a valuation with Stirling Ackroyd to get an accurate price for your home from your local property expert


When choosing an estate agent to value your home you want to ensure you are choosing your local expert. They need to understand the local market conditions and the benefits of buying a property in your area.


At Stirling Ackroyd we have over 20 offices in prime positions across London and Surrey and all of our staff are experts on their local areas enabling us to not only accurately asses the value of your property but also the added benefits that living in your area brings – this helps us not only sell your home but the lifestyle it offers.


We understand how stressful selling and moving to a new home can be and work hard on your behalf to remove any obstacles. From advice on how to best prepare your property for sale, to managing the sales progression process, we’re here to take the strain out of selling and buying property – leaving you free to focus on your move.


Book your valuation today.


2. Instruct Stirling Ackroyd to sell your home


Following your free valuation from one of our property experts, you will need to formally instruct us to sell your home for you. To do this we will ask you to sign an Agency Agreement and agree a fee for our services.


When you sell your home with Stirling Ackroyd, you’ll be looked after by our Branch Teams, Conveyancing Panel, and Sales Progression Team. As an added bonus, we also have an in-house team of Mortgage Advisors, who can help to find the best finance deal for your needs.


Your property expert will keep in regular contact with you about the progress of your sale, we will also send you our monthly house price index which gives you the latest property transaction numbers and averages in your local areas of interest. You will also get house price changes, find out how many properties were sold, break statistics down by property type and benchmark regionally and nationally.


3. Working out your finances with the help of dot financial services


When it comes to selling your property, there are costs that you should take into consideration before beginning the property marketing process.


If the property you want to sell has a mortgage, you’ll need to find out whether it is portable. This means you can take your current agreement to your new home, if you are up- or down-sizing. However, your lender will need to be satisfied with the price of your new house and certain that you pass all of the usual affordability tests.


If this isn’t possible, there may be some early repayment changes if you need to exit the deal before the end of the agreement. These are usually around 1-5% of the remainder of the mortgage debt. Or if you’ve almost reached the end of your current mortgage term, you’ll be approaching your lender’s Standard Variable Rate (the rate your mortgage reverts to when a deal ends).


Our partner brand, dot financial services can help you deal with the financial aspect of selling and / or moving home. They can offer a choice from thousands of mortgages across 90+ lenders to find the deal that best suits your needs.


Speak to a member of the dot financial team today.


You’ll also need to factor in the other usual fees that come with moving home, such as a conveyancing (solicitor), surveying, removal and estate agency costs.


4. Marketing your property to the maximum amount of buyers


At Stirling Ackroyd we are proud to offer a comprehensive marketing package to all of our sellers.


To further enhance your property search we also recommend you visit your local Stirling Ackroyd Branch and meet our friendly and professional Property Consultants who will be happy to introduce you to all the sights and sounds of the local area as well as take you through our property register.


We will present your property to the highest possible standards through detailed property descriptions, photography and floorplans before advertising it on the most popular property portals including Rightmove, Zoopla and OnTheMarket as well as our own website, which attracts over 20,000 page views every week*.


Additionally, we will leverage our growing database of live applicants looking to purchase a property like yours. Our consultants will phone all prospective applicants and book them in for face-to-face viewings on your property and where needed we can also arrange open-house viewing events.


We are always searching for new ways to attract people to your property and that is why we advertise on Google, actively encouraging new buyers to register and view your property. Your property could also be shared on our social media channels further increasing its exposure to people looking for their next home.


Depending on your timescales and selling conditions, Stirling Ackroyd also offer the ability to be able to sell your property at auction – further increasing the number of interested buyers!


Speak to your property expert, to find out more about selling your property at auction.


When selecting a price to market your property at, it’s tempting to overprice your home and see what happens. However, this can mean that genuine buyers might perceive it to be out of their price range. At the same time, people who are searching for a larger house could be better off looking elsewhere.


Do your own research and think practically about what your home is worth. What did similar properties sell for on portals such as Rightmove? Does your house have any special features that might command a premium? Your property consultant will advise you on a realistic initial marketing price based on your selling timelines.


5. Viewings and offer negotiation


When you have decided on a shortlist of properties you would like to view our Property Consultants will be pleased to take you on a viewing tour or a one-off appointment, allowing you to gain a full picture of the property or properties you are considering.


Your property consultant will make you aware in advance of any viewings booked in for your property. Where possible, we may arrange numerous viewings during a single day to encourage more than one offer.


It’s a good idea to be out of the house during appointments so potential buyers feel free to view the house in their own time. We would recommend giving your house a good clean before each viewing. If you have any pets, tidy away any their bedding and food bowls. Maybe arrange some fresh flowers or plug-in a subtle diffuser so the house smells fresh.


After each viewing, we will provide you with feedback, so you can make any tweaks to the house for the next showing. We will notify you of any offers immediately and negotiate the best price on your behalf.


When considering an offer, factor in the individual circumstances of the buyer. Do they have their own property to sell? Are they a first-time or cash buyer? Ideally, you’ll want to accept an offer from a buyer who isn’t part of an ongoing chain – but this may not always be possible. We will be fully aware of your buyer’s circumstances and will manage your sale to completion.


In order to reduce the risk of a sale falling through, we verify the financial status of all buyers through our sister company, dot financial services. Our dedicated in-house Mortgage and Protection experts will confirm whether the property is realistically within each potential buyer’s price range to ensure all offers are viable.


If your chosen buyer is also selling a property, our Branch Teams will check the status of all parties in the ongoing chain to understand timescales and efficiently manage the entire sales process to completion.


6. Get a head start on your conveyancing with our conveyancing partner: Move With Us


Selling a property is an expensive transaction and the legal process behind every transaction is extremely detailed.


Our conveyancing service is handled by an approved panel of dedicated conveyancers who are committed to delivering an exceptional level of service to our clients. All of our recommended conveyancers are regulated by either the Solicitors Regulation Authority or the Council for Licensed Conveyancers.


Getting legally prepared is an important part of our conveyancing service. We help you get a head start by having all the necessary legal documents in place, removing any unwanted delays and putting you one step ahead of the competition.


Once you are legally prepared, you can relax in the knowledge that you are ready to move forward once a sale has been agreed.


Find out more about our conveyancing service.


7. Agreeing an offer and progressing your sale through our internal sales progression team


As your agent we are legally required to pass on all offers. You can choose to reject any of these outright, but it can be worth negotiating, especially if the offer has come from an attractive buyer who doesn’t have a property to sell. We will also be able to negotiate any finer details, such as whether any furniture or appliances can be sold with the property.


There are a number of factors to consider when thinking about an offer. How long has your property been on the market for? How quickly would you like to move? Have you already reduced your asking price? Your agent will be able to advise the best course of action, but you’ll be most familiar with your own motivations for moving home.


Once you’re happy with an offer, you’ll be able to formally accept it. At this point, we will take the property off the market and identify it as ‘sold subject to contract’.


Our internal Sales Progression team manages everyone involved and keeps you informed at every stage. It’s our job to deal with the stressful part of selling and buying a home – so you don’t have to worry.


We will make sure your sale stays on track by; explaining the process to first-time buyers and sellers as well as supporting experienced customers, giving vendors and purchasers a single point of contact, reducing fall through rates and saving administration time and making sure communication between all parties is efficient.


8. Exchange of contracts and complete your sale


When all the legal work has been carried out, you are ready to exchange contracts and a non-refundable deposit (usually 10% of the purchase price) is sent to your solicitor/conveyancer.


Contracts can now be signed and exchanged at which point both parties are legally bound to complete the transaction. Completion dates will need to be agreed and are normally around two weeks after exchange.


Once your solicitor/conveyancer has received the money, your sale will be completed and the buyer will be able to move in. Before handing over the keys, don’t forget to take meter readings, re-direct the post and leave any essential operating manuals or a written guide to help the new owners understand how everything works, they will appreciate the helpful gesture.


9. Are you also looking to buy a property?


At Stirling Ackroyd we offer our customers more than the ability to sell their home quickly and efficiently. Alongside our comprehensive sales service, we are also able to assist with buying, letting and renting property through our passionate and dedicated in-house teams. We also offer Conveyancing, Mortgages, Protection, Surveying, Property Maintenance and Refurbishment services.


If you are also thinking of buying a property, why not register as a buyer or speak to your property consultant about the properties for sale in your chosen locations.


10. Getting settled in your new home


We hope that you settle quickly into your new home and are pleased with your property purchase. Should you need any additional help with your property remember that Stirling Ackroyd are here to help, we have a range of dedicated property services including:


Book a valuation

Book your free valuation today with your local expert today.