Bid to buy a property and help support the NHS

Stirling Ackroyd are proud to have partnered with Concord London to bring you the unique opportunity to submit the winning bid and purchase a once in a lifetime new build apartment in the iconic Principal Tower.

Call us or complete the form to find out more

    Bid to bag a bargain and help charity, what’s not to like?

    The selected Heart of London residence is open for bids from the 30th March – 30th May 2022. Clients (and agents) together with their offers received by May 30th will be invited to a VIP event at Principal Tower where the winning bid will be announced.

    The range of stunning 1, 2 and 3 bed apartments have been meticulously designed from top to bottom by Foster + Partners, with Principal Tower quickly rising as the icon of East London’s city skyline. Residents within the development benefit from a luxury finish and top tier amenities, including; members only Gym, plush residents lounge, 24-hour concierge and private cinema room.


    Heart Unit (Unfurnished)Current List PriceHeart Unit Threshold Price % Off from List Price
    21.7 (1 BR 519 sq.ft.)£1,179,000£799,000 £1,539/psf)From 32% off

    Going one step further, the developer will also be generously donating 30% of the net sales price above the threshold price to NHS Charities Together .

    Your sealed bid will need to be submitted by the end of 29th May to be in with a chance, with the winning bid announced on the 30th May so there’s no time to waste.

    Get in touch to find more information and how to submit your potentially winning bid!

    Terms and conditions apply*

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