Stirling Ackroyd are proud to have partnered with Concord London to bring you the unique opportunity to submit the winning bid and purchase a once in a lifetime new build apartment in the iconic Principal Tower.
Call us or complete the form to find out more
The selected Heart of London residence is open for bids from the 30th March – 30th May 2022. Clients (and agents) together with their offers received by May 30th will be invited to a VIP event at Principal Tower where the winning bid will be announced.
The range of stunning 1, 2 and 3 bed apartments have been meticulously designed from top to bottom by Foster + Partners, with Principal Tower quickly rising as the icon of East London’s city skyline. Residents within the development benefit from a luxury finish and top tier amenities, including; members only Gym, plush residents lounge, 24-hour concierge and private cinema room.
| Heart Unit (Unfurnished) | Current List Price | Heart Unit Threshold Price | % Off from List Price |
|---|---|---|---|
| 21.7 (1 BR 519 sq.ft.) | £1,179,000 | £799,000 £1,539/psf) | From 32% off |
Going one step further, the developer will also be generously donating 30% of the net sales price above the threshold price to NHS Charities Together .
Your sealed bid will need to be submitted by the end of 29th May to be in with a chance, with the winning bid announced on the 30th May so there’s no time to waste.
Terms and conditions apply*
Stirling Ackroyd are property experts, with over 100 years’ experience you can trust that you will get an in-depth valuation and thorough assessment of the market. Our local area experts are on hand to help you understand the price of your property.
