Property Selling Guide

When choosing an estate agent to value your home you want to ensure you are choosing your local expert. They need to understand the local market conditions and the benefits of buying a property in your area.

1. Book a valuation with Stirling Ackroyd

At Stirling Ackroyd we have over 30 offices in prime positions across London and the South East, with all of our staff experts on their local areas enabling us to not only accurately assess the value of your property but also the added benefits that living in your area brings – this helps us not only sell your home but the lifestyle it offers.

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2. Instruct Stirling Ackroyd to sell your home

Following your free valuation, you will need to formally instruct us to sell your home for you. To do this we will ask you to sign an Agency Agreement and agree a fee for our services.

When you sell your home with Stirling Ackroyd, you’ll be looked after by our Branch Teams, Admin Support, and Sales Progression Team. 

Your property expert will keep in regular contact with you about the progress of your sale, and send you our monthly house price index which gives you the latest property transaction numbers and averages in your local areas of interest. 

3. Working out your finances

When it comes to selling your property, there are costs that you should take into consideration before beginning the property marketing process.

If the property you want to sell has a mortgage, you’ll need to find out whether it is portable. This means you can take your current agreement to your new home, if you are up- or down-sizing. However, your lender will need to be satisfied with the price of your new house and certain that you pass all of the usual affordability tests.

If this isn’t possible, there may be some early repayment changes if you need to exit the deal before the end of the agreement. These are usually around 1-5% of the remainder of the mortgage debt. Or if you’ve almost reached the end of your current mortgage term, you’ll be approaching your lender’s Standard Variable Rate (the rate your mortgage reverts to when a deal ends).

Find out more about our mortgages partner, correco

You’ll also need to factor in the other usual fees that come with moving home, such as a conveyancing (solicitor), surveying, removal and estate agency costs.

4. Marketing your property to the maximum amount of buyers

At Stirling Ackroyd we are proud to offer a comprehensive marketing package to all of our sellers.

We will present your property to the highest possible standards through detailed property descriptions, photography and floorplans before advertising it on the most popular property portals including Rightmove, Zoopla, Boomin and OnTheMarket as well as our own website.

Additionally, we will leverage our growing database of live applicants looking to purchase a property like yours. Our consultants will phone all prospective applicants and book them in for face-to-face viewings.

We are always searching for new ways to attract people to your property and that is why we advertise on Google, actively encouraging new buyers to register and view your property. Your property could also be shared on our social media channels further increasing its exposure to people looking for their next home.

Depending on your timescales and selling conditions, Stirling Ackroyd also offer the ability to be able to sell your property at auction – further increasing the number of interested buyers!

5. Viewings and offer negotiation

Your property consultant will make you aware in advance of any viewings booked in for your property. Where possible, we may arrange numerous viewings during a single day to encourage more than one offer.

It’s a good idea to be out of the house during appointments so potential buyers feel free to view the house in their own time. We would recommend giving your house a good clean before each viewing. If you have any pets, tidy away any their bedding and food bowls. Maybe arrange some fresh flowers or plug-in a subtle diffuser so the house smells fresh.

After each viewing, we will provide you with feedback, so you can make any tweaks to the house for the next showing. We will notify you of any offers immediately and negotiate the best price on your behalf.

When considering an offer, factor in the individual circumstances of the buyer. Do they have their own property to sell? Are they a first-time or cash buyer? Ideally, you’ll want to accept an offer from a buyer who isn’t part of an ongoing chain – but this may not always be possible. We will be fully aware of your buyer’s circumstances and will manage your sale to completion.

If your chosen buyer is also selling a property, our Branch Teams will check the status of all parties in the ongoing chain to understand timescales and efficiently manage the entire sales process to completion.

6. Get a head start on your conveyancing with our conveyancing partner: Move With Us

Selling a property is an expensive transaction and the legal process behind every transaction is extremely detailed.

Our conveyancing service is handled by an approved panel of dedicated conveyancers who are committed to delivering an exceptional level of service to our clients. All of our recommended conveyancers are regulated by either the Solicitors Regulation Authority or the Council for Licensed Conveyancers.

Getting legally prepared is an important part of our conveyancing service. We help you get a head start by having all the necessary legal documents in place, removing any unwanted delays and putting you one step ahead of the competition.

Once you are legally prepared, you can relax in the knowledge that you are ready to move forward once a sale has been agreed.

Find out more about our conveyancing service.

7. Agreeing an offer and progressing your sale through our internal sales progression team

As your agent we are legally required to pass on all offers. You can choose to reject any of these outright, but it can be worth negotiating, especially if the offer has come from an attractive buyer who doesn’t have a property to sell. We will also be able to negotiate any finer details, such as whether any furniture or appliances can be sold with the property.

There are a number of factors to consider when thinking about an offer. How long has your property been on the market for? How quickly would you like to move? Have you already reduced your asking price? Your agent will be able to advise the best course of action, but you’ll be most familiar with your own motivations for moving home.

Once you’re happy with an offer, you’ll be able to formally accept it. At this point, we will take the property off the market and identify it as ‘sold subject to contract’.

Our internal Sales Progression team manages everyone involved and keeps you informed at every stage. It’s our job to deal with the stressful part of selling and buying a home – so you don’t have to worry.

We will make sure your sale stays on track by; explaining the process to first-time buyers and sellers as well as supporting experienced customers, giving vendors and purchasers a single point of contact, reducing fall through rates and saving administration time and making sure communication between all parties is efficient.

8. Exchange of contracts and complete your sale

When all the legal work has been carried out, you are ready to exchange contracts and a non-refundable is sent to your solicitor/conveyancer.

Contracts can now be signed and exchanged at which point both parties are legally bound to complete the transaction. Completion dates will need to be agreed and are normally around two weeks after exchange.

Once your solicitor/conveyancer has received the money, your sale will be completed and the buyer will be able to move in. Before handing over the keys, don’t forget to take meter readings, re-direct the post and leave any essential operating manuals or a written guide to help the new owners understand how everything works, they will appreciate the helpful gesture.

10. Getting settled in your new home

We hope that you settle quickly into your new home and are pleased with your property purchase. Should you need any additional help with your property remember that Stirling Ackroyd are here to help, we have a range of dedicated property services including:

Looking For A Valuation?

Stirling Ackroyd are property experts, with over 100 years’ experience you can trust that you will get an in-depth valuation and thorough assessment of the market. Our local area experts are on hand to help you understand the price of your property.

Book a free valuation