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The Perfect Rental Partner In Ealing – The Queen Of The Suburbs

22 May 2022 / Area Guides

With ever-changing requirements of the private-rented sector, Stirling Ackroyd has what it takes to make your Ealing  letting experience a success

Whether you are renting out your home for a period, or you have a full Buy-to-Let portfolio that requires long term marketing and management support, thousands of landlords work with Stirling Ackroyd’s London and Surrey teams to access the practical support and guidance that they need to make property rental a success. 

Supporting Ealing Landlords

Stirling Ackroyd has been keeping Ealing clients’ flats and  houses occupied, well maintained, regulatory compliant and financially profitable for almost 40 years. With a growing network of local agents, property managers and maintenance professionals, we are uniquely placed to meet landlords’ needs, covering every aspect of rental and property management.

And so,  it is not surprising that one of the company’s most dynamic areas of rental growth since 2020 has been Ealing and the surrounding areas of Acton, Greenford, Hanwell, Northolt, Perivale and Southall. 

Why Tenants Want Ealing

Connected to central London from Ealing Common station in just 25 minutes, this London gem continues to be one to watch for tenants that seek beauty, convenience and a lifestyle to rival that of any London suburb. As a result, registered demand for property in Ealing is at an all time high, and a growing number of local landlords are work with Stirling Ackroyd, each benefiting from a growing tide of interest as people continue to seek a better quality of life, their perfect work-from-home location, all with convenient access to the heart of the city for those days when the office is required. Equally – this is the perfect family home location.

An exceptional place to live. Known since 1902 as The Queen of the Suburbs, this area continues to have it all. Just eight short miles to Victoria, this once country town continues to deliver a heady mix of cosmopolitan elegance and charming village life. As one vintage brochure described it “On the doorstep are pleasant walks and bicycle rides in nearby villages.” And not much has changed. Home to countless amazing restaurants and cafes, pubs and places to chill and meet friends, Ealing’s Walpole Park also offers an oasis of calm and natural beauty. 

And the houses…well. Ealing’s Victorian and Edwardian red brick properties are among the finest examples in the country, and the landlords that we serve and support work with Stirling Ackroyd to optimise revenues and maintain what are seen to be some of the finest properties of their type in the country. 

That said, the area offers a wide selection of more contemporary flats and house options, with prices remaining competitive when compared to Ealing’s nearby sister borough of Hammersmith and Fulham where baseline rental prices can comparatively be 25% higher (ref: Brook Green – Dataloft.co.uk – May 2022).

“Property prices and rental incomes are currently exceptional,” explains James De Jager, Lettings Manager at Stirling Ackroyd’s Ealing branch. “This is a total win-win situation for Ealing property owners, however with values peaking and rental revenues pretty much soaring right now, these positive factors can also create a lot of confusion for landlords as they consider how best to manage and capitalise upon what is effectively their very own small business. We know the market, and can offer evidence-based guidance that landlords and property owners can rely upon.”

Over the last 12 months, the average rent achieved for properties let in Ealing was £1,511 per month. This is a +8% change on the previous 12 month period. 51% of tenants are aged between 18 and 29, a clear sign that Ealing has it all for all age groups. (May 2022 – Dataloft.co.uk)

“Another major reason why local landlords work with us is that they understand that our process works and that our support fees are really competitive. From tenant checks all the way to extensive exit audits to ensure that properties are kept in good order – we deliver a competitive service that is the best in the business. I would go as far as to say, what Stirling Ackroyd offers landlords is among the best managed services for landlords in the market today.”

86% of properties let in Ealing the past 12 months were flats, achieving an average rental value of £1,447 per month. Houses achieved an average rent of £2,037 per month. (May 2022 – Dataloft.co.uk)

As well as the management of properties, property owners most definitely have an eye to the future. That in mind, an important consideration in all of this relates to ongoing property maintenance, and working out what level properties should and could be physically maintained to the best advantage. 

“The age-old question of which works are essential, or indeed needed to meet standardised environmental and letting regulations, versus when best to action optional, incremental property improvements that can support longer-term sales objectives (and help to realise the capital appreciation in the future), remains a big deal for many,” James continues. 

“Many of our landlord clients have worked with us for years, and these relationships really matter to us because we aim to be a property partner of choice. Today we rent, tomorrow we may be required to sell, and our clients trust us to manage that. Decades of insight and experience set us apart and with these skills we effectively protect and drive profit from our landlords’ premium assets,” James concludes. 

Inclusive Managed Letting Services With Qualified Personnel

With a host of government regulations, grants and improvement initiatives to navigate and avail of, it is good to have a helping hand to keep things on track, and you can rest assured that we fully understand the ever-changing practical, financial and legal issues that must be considered and managed at any given time – almost none of which are optional. 

Fixflo system gives tenants the ability to request maintenance assistance and for us to deal with it 24/7. As a Fully Managed customer, we ensure that we  address tenants’ maintenance issues as swiftly and efficiently as possible.  

Our experienced lettings team are experts in every area of lettings services. Branch staff are your direct contacts. Move-In-Managers deal with inbound and outbound home removals and deliveries. Property Managers are a primary point of contact for tenants and our Renewals Managers and Accounts Team make sure that your property is well occupied with tenants that respect the rental opportunity you offer. Exceptional levels of customer service come as standard, and our team is ARLA Propertymark trained and certified – offering further peace of mind.

Speak to Stirling Ackroyd in Ealing, or at any of our London and Surrey branches, and find out more about our property management services. We have a service to suit every type of landlord – big or small. As well as making sure your home is safe, secure and compliant with the latest regulation, our team of experts manage maintenance matters with ease and efficiency. 
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